Sponsored by Connected Markets
Marketing > Website Analytics > Featured Articles
By Terry Whalen
Tip 1 – The AdWords Keyword Tool is a great starting point for keyword discovery, given that Google is very good at the keyword (kw) relevancy game. Since a majority of searchers use Google and its partners, the idea is to ‘go to the source’ for kw lists based on actual user searches. Simply input seed kw’s and Google will spit out additional relevant kw ideas. Access the Keyword Tool at the top of the kw list in any ad group.
Make sure that people can find your site by keeping Search Engine Optimization in mind.
To create a more focused understanding about the market for your new business, take advantage of some web tools by Google.
Use the reports on Google Analytics to make smarter marketing decisions based on real traffic.
Internet businesses are all about traffic, and the way to know your traffic is to build a website analytics dashboard.