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10 Tips for Google AdWords

Improve your AdWords PPC management by following these ten important tips from an SEM expert.

By Terry Whalen

KEYWORD DEVELOPMENT

Tip 1 – The AdWords Keyword Tool is a great starting point for keyword discovery, given that Google is very good at the keyword (kw) relevancy game. Since a majority of searchers use Google and its partners, the idea is to ‘go to the source’ for kw lists based on actual user searches. Simply input seed kw’s and Google will spit out additional relevant kw ideas. Access the Keyword Tool at the top of the kw list in any ad group.

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