Positioning is an art and a science. Without proper positioning, the best product will not bring you the success and growth you want.
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By David Hehman/Laura Duggan Posted 08/25/08
One of the more subtle areas of your marketing strategy is to position your product accurately. This is more of an art than a science, and is usually an iterative process, as you refine your positioning based on market feedback. Here are some basics:
Never underestimate the power of a great press release to drive traffic and build brand recognition.