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VideoSpartina Spotlights Product Planning
From the idea stage to launch, creatively plan your product for success, and don’t be afraid to morph it. Here you’ll find the best product planning articles and tools.
Marketing > Product > Featured Articles
It's Time to Go Online - Here's How
If you are a retailer and don’t yet have an Internet presence, it’s well worth checking the facts: this is the time to do it.
By Sarah Sperry Posted 03/02/09
In today’s volatile marketplace, retailers are playing a game of survival, and those that have an online presence are already ahead of the curve. As more and more shoppers become web savvy and the younger generations increase their buying power, an online storefront is a now a necessity in improving your bottom line.
More Articles…
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The Value of Design
Some interesting points to consider when designing your website.
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Usability Testing
A major part of product development is to get the website in front of users in a cost efffective way. Here’s a solution.
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Dave McClure on Metrics
Metrics can be complicated or simple; here’s one way to simplify it.
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Out of the Gate Product Development
Do you spend time planning on paper, or deploy and modify as you go along?
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