Executive Leadership for Internet Businesses

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Management Basics

What does it take to really run a business? Ethics is a good starting point,

By Spartina

One of the all-time great entrepreneurs, Guy Kawasaki, had put together a book that is the primer for starting a business. He also generously shares his experience via talks at Stanford’s on-line education site. Here’s what Guy has to say about ‘being a mensch.’


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