Good marketing decisions depend on knowing how to get the most revenue for your marketing dollar. Spartina.com helps you make the right choices.
Marketing > Featured Articles
By Terry Whalen
Tip 1 – The AdWords Keyword Tool is a great starting point for keyword discovery, given that Google is very good at the keyword (kw) relevancy game. Since a majority of searchers use Google and its partners, the idea is to ‘go to the source’ for kw lists based on actual user searches. Simply input seed kw’s and Google will spit out additional relevant kw ideas. Access the Keyword Tool at the top of the kw list in any ad group.
If you are serving Internet small businesses, consider reaching them through Spartina.com content articles. It’s free publicity.
Make sure that people can find your site by keeping Search Engine Optimization in mind.
A report from Spartina Founder David Hehman about the 2009 Affiliate Summit.
To create a more focused understanding about the market for your new business, take advantage of some web tools by Google.
Use the reports on Google Analytics to make smarter marketing decisions based on real traffic.