Rework
Highly recommended entrepreneurship book. We like 37Signals business and their approach to building products and the culture behind them.
Crossing the Chasm
Classic that recommends targeting a niche market first to establish your beachhead.
Entrepreneur Journeys Volume 1
Great short stories about other entrepreneurs. Always inspirational and provides perspective on your journey.
Peak: How Great Companies Get Their Mojo from Maslow
Many of us have heard about Maslow's pyramid strategy from our days of studying psychology. But how does it apply to businesses trying to get to the top?
Successful entrepreneur Chip Conley …
Blue Ocean Strategy
A "Blue Ocean" represents a market that is not crowded with competitors. In this highly readable book by two men from one of the leading business schools, located in France, the authors point out …
Entrepreneurial Finance
While this is quite pricey, it is less than taking the university course that uses this book as a text. The a-z of finance for the start-up.
Bootstrapping Your Business
When should you take investor money to grow your business, and when do you go it alone for a while? This book lays out some of the ways to grow yourself first, before going out to investors.
Founders at Work
One great way to learn about startups is to hear from other great founders.
Managing with Aloha
We dream of living in Hawaii, surrounded by the Aloha spirit of welcome and friendliness. Imagine if you could create the same spirit in the midst of your hard-working company, and still get a …
Business Plans that Work
People try and skip the business plan step, which is a sure path to confusion. Here’s a way to make it work.
New Venture Creation
What does it take to start a business, and have it succeed? Here’s an up to date look.
The Tipping Point
A new look at the impact that small changes can have on business and the world.
The Four Steps to the Epiphany
The essential “how to” book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan.
Lead Like an Entrepreneur
Here’s a look at the qualities of being an entrepreneur, whether you are on your own or in a large business.
Mountains Beyond Mountains
Another inspiring example of what one man, with a passion and vision, can do to change the lives of people for the better, and leave behind a lasting legacy.
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