Website Analytics - Web Articles

• Landing Page
  The landing page is a critical element in your website conversion. Whether it is your home page, or a page that you direct people do on your paid and unpaid ads, people have expectations about …
• Beware of Scams Promoting SEO
  The emphasis on good SEO (search engine optimization) for a money-making website is huge. Along with that comes the unsavory side— everyone jumps on the bandwagon …
• Twitter Link Tracking Metrics - How Far Does a Twitter Tweet Go?
  This article gives us to good pieces of information. First, it is true that being mentioned via Twitter drives traffic to your site. And second, there are tools out there to help you measure just …
• Five Rules for High Impact Web Analytics Dashboards
  If you are building your dashboard, this article may help you streamline the effort and get the data you really need to manage your Internet business.
• Marketing Metrics: What to Measure in Marketing Part II - Website Metrics
  Website metrics can be a mystery or a miracle, depending on how much time you put into understanding them. Too many numbers is not the answer. This article strips out the mystery.
• Making Dashboards More Productive - Google Analytics Dashboard Case Study
  It’s all about the numbers, and you don’t know the numbers until you create an adequate dashboard to reveal them. Here’s some help.
• Understanding Website Metrics
  A helpful transcript to begin to make sense of the wonderful numbers you now can see because you made an intelligent dashboard for yourself.