SAAS Metrics
Here's a great tool and article for your new web app. The article explains the 6 key metrics to track for your web application, and at the end is a spreadsheet to help you work with the numbers. …
Marketing Metrics
From the CEO of one of our favorite web apps, Freshbooks, Mke gives a presentation (there's video and a script on this link) talking about something dear to our hearts and our bottom …
Know Your Users
It's not often that we get to hear good news from people who had a web startup that didn't take off. However, Marcelo gives some great insight despite the fact that he's shutting down his site. …
Costs of Customer Acquisition
Here's a really helpful and insightful article on understanding the real costs of acquiring customers, which is a key component of the financial picture for startups. Josh begins by identifying …
Startup Metrics
We have longed encouraged Internet startup entrepreneurs to create a set of metrics right at the start. This way you can track the health and growth of your company. In this indepth article, David …
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