Website Analytics

  • Neil Patel of KISSMetrics on Successful Web App Analytics | Carsonified
    Watch Neil's video on important metrics for your web application business.
  • 10 Tips for Google AdWords
    Improve your AdWords PPC management by following these ten important tips from an SEM expert.
  • SAAS Metrics
    Here's a great tool and article for your new web app. The article explains the 6 key metrics to track for your web application, and at the end is a spreadsheet to help you work with the numbers. …
  • Marketing Metrics
    From the CEO of one of our favorite web apps, Freshbooks, Mke gives a presentation (there's video and a script on this link) talking about something dear to our hearts and our bottom …
  • Know Your Users
    It's not often that we get to hear good news from people who had a web startup that didn't take off. However, Marcelo gives some great insight despite the fact that he's shutting down his site. …
  • Costs of Customer Acquisition
    Here's a really helpful and insightful article on understanding the real costs of acquiring customers, which is a key component of the financial picture for startups. Josh begins by identifying …
  • Keyword Tracking Tool
    Part of any good marketing strategy is to hone in on the keywords that will bring you the revenue you want. Keyword spy works in two ways. One is to help you see what your competitors think are …
  • Landing Page
    The landing page is a critical element in your website conversion. Whether it is your home page, or a page that you direct people do on your paid and unpaid ads, people have expectations about …
  • Quantcast
    The key to building a successful Internet business is to know your traffic. Here’s a neat website that will reveal your performance in an easy to read graphical format. Free to use, and you …
  • Making Content Search Engine Friendly
    Make sure that people can find your site by keeping Search Engine Optimization in mind.
  • Making Good Use of Google Tools
    To create a more focused understanding about the market for your new business, take advantage of some web tools by Google.
  • Google Analytics Tips
    Use the reports on Google Analytics to make smarter marketing decisions based on real traffic.
  • Beware of Scams Promoting SEO
    The emphasis on good SEO (search engine optimization) for a money-making website is huge. Along with that comes the unsavory side— everyone jumps on the bandwagon …
  • Twitter Link Tracking Metrics - How Far Does a Twitter Tweet Go?
    This article gives us to good pieces of information. First, it is true that being mentioned via Twitter drives traffic to your site. And second, there are tools out there to help you measure just …
  • Five Rules for High Impact Web Analytics Dashboards
    If you are building your dashboard, this article may help you streamline the effort and get the data you really need to manage your Internet business.
  • A Sharp Hue: Understanding the Google Analytics Dashboard
    The most commonly used dashboard, Google Analytics can be useless if you can’t figure out how to use all the info. Here’s a good insight article.
  • Marketing Metrics: What to Measure in Marketing Part II - Website Metrics
    Website metrics can be a mystery or a miracle, depending on how much time you put into understanding them. Too many numbers is not the answer. This article strips out the mystery.
  • Making Dashboards More Productive - Google Analytics Dashboard Case Study
    It’s all about the numbers, and you don’t know the numbers until you create an adequate dashboard to reveal them. Here’s some help.
  • Website Analytics Dashboard
    Internet businesses are all about traffic, and the way to know your traffic is to build a website analytics dashboard.
  • Web Analytics: An Hour a Day