Positioning Your Technology Company

• Crossing the Chasm
  Classic that recommends targeting a niche market first to establish your beachhead.
• The Big Conference Launch: How to Stand Out from the Crowd
  What is good Public Relations? In addition to writing press releases, and giving good demos, this article looks at PR from a wholistic point, especially for new start-ups trying to garner some …
• Web Apps 101: Your Three Point Success Plan
  Before you build your product, you must know who you are aiming it at, and where it is positioned. Here’s a great article.
• The 22 Immutable Laws of Branding
  
• How to Be Heard
  Great article on positioning your product, from an expert marketing associate of Spartina.
• Positioning: The Battle for Your Mind
  The classic on positioning, which is a make-or-break part of your marketing strategy.
• Positioning Your Product
  Positioning is more of an art than a science, and is usually an iterative process, as you refine your positioning based on market feedback. Here are some basics:
• Press Release Basics
  Never underestimate the power of a great press release to drive traffic and build brand recognition.
• The Perfect Positioning Process
  An overview diagram that presents a summary of the “positioning” process, and gives you a clear track to follow.