Marketing Resources for Internet Businesses - Books

• Crossing the Chasm
  Classic that recommends targeting a niche market first to establish your beachhead.
• Open Innovation
  A resource from Harvard Business School
• Business Plans that Work
  People try and skip the business plan step, which is a sure path to confusion. Here’s a way to make it work.
• The Four Steps to the Epiphany
  The essential “how to” book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan.
• Web Analytics: An Hour a Day
  
• 42 Rules of Marketing
  
• The 22 Immutable Laws of Branding
  
• Positioning: The Battle for Your Mind
  The classic on positioning, which is a make-or-break part of your marketing strategy.
• Harold and the Purple Crayon
  What better way to begin to understand creative product development than with a classic children’s story.
• Do More Faster: TechStars Lessons to Accelerate Your Startup
  A good read for getting some tips from the Tech Star success stories.