Marketing Resources for Internet Businesses - Articles

• 10 Tips for Google AdWords
  Improve your AdWords PPC management by following these ten important tips from an SEM expert.
• Promote your Product or Service for Free on Spartina.com
  If you are serving Internet small businesses, consider reaching them through Spartina.com content articles. It’s free publicity.
• Making Content Search Engine Friendly
  Make sure that people can find your site by keeping Search Engine Optimization in mind.
• Optimism was Winning at Affiliate Summit West 2009 in Vegas
  A report from Spartina Founder David Hehman about the 2009 Affiliate Summit.
• Making Good Use of Google Tools
  To create a more focused understanding about the market for your new business, take advantage of some web tools by Google.
• Google Analytics Tips
  Use the reports on Google Analytics to make smarter marketing decisions based on real traffic.
• Product Review: Email Marketing with Vertical Response
  Features and benefits of Vertical Response email marketing.
• It's Time to Go Online - Here's How
  If you are a retailer and don’t yet have an Internet presence, it’s well worth checking the facts: this is the time to do it.
• The Value of Design
  Some interesting points to consider when designing your website.
• Website Analytics Dashboard
  Internet businesses are all about traffic, and the way to know your traffic is to build a website analytics dashboard.
• Usability Testing
  A major part of product development is to get the website in front of users in a cost efffective way. Here’s a solution.
• Dave McClure on Metrics
  Metrics can be complicated or simple; here’s one way to simplify it.
• Marketing Overview
  Good marketing decisions depend on knowing how to get the most revenue for your marketing dollar.
• Affiliate Marketing: Advertisers and Publishers
  A good revenue stream is the world of affiliate programs, which are definitely worth the investment of time.
• Out of the Gate Product Development
  Do you spend time planning on paper, or deploy and modify as you go along?
• Positioning Your Product
  Positioning is more of an art than a science, and is usually an iterative process, as you refine your positioning based on market feedback. Here are some basics:
• Press Release Basics
  Never underestimate the power of a great press release to drive traffic and build brand recognition.