Marketing Resources for Internet Businesses

  • Crossing the Chasm
    Classic that recommends targeting a niche market first to establish your beachhead.
  • Neil Patel of KISSMetrics on Successful Web App Analytics | Carsonified
    Watch Neil's video on important metrics for your web application business.
  • 10 Tips for Google AdWords
    Improve your AdWords PPC management by following these ten important tips from an SEM expert.
  • Startup Essentials from Sun
    Sun has been a long favorite of ours as a great hardware platform, because of their commitmenet to open source. They are working the startup arena these days, and have created a service to help …
  • Promote your Product or Service for Free on Spartina.com
    If you are serving Internet small businesses, consider reaching them through Spartina.com content articles. It’s free publicity.
  • Business Models on the Web Podcast
    An indepth and excellent look at the variety of models for successful Internet businesses. If you are just beginning to create your internet business, this is well worth looking at. We also have …
  • SAAS Metrics
    Here's a great tool and article for your new web app. The article explains the 6 key metrics to track for your web application, and at the end is a spreadsheet to help you work with the numbers. …
  • Marketing Metrics
    From the CEO of one of our favorite web apps, Freshbooks, Mke gives a presentation (there's video and a script on this link) talking about something dear to our hearts and our bottom …
  • Product Management
    In the podcast from the FBFund Incubator summer, you get some great insights into managing your product development in the early stages. Dan points out the key ingredient is starting with a …
  • Know Your Users
    It's not often that we get to hear good news from people who had a web startup that didn't take off. However, Marcelo gives some great insight despite the fact that he's shutting down his site. …
  • Business Models on the Web
    Here’s an in-depth look at business models, with a good focus on the internet businesses, which have their own unique revenue and cost implications. There’s also a fabulous podcast of …
  • Elevator Pitch
    Getting your story down to one sentence is an art, and everyone has their own way to do it. Here's an engaging video and technique developed by funder Adea Ressi, using the old favorite game, …
  • Do You Accept Online Payments?
    If you still need convincing that you should accept on-line payments, this is a great article to read. Whether you are running a business or are a self-employed consultant, there are not only …
  • Costs of Customer Acquisition
    Here's a really helpful and insightful article on understanding the real costs of acquiring customers, which is a key component of the financial picture for startups. Josh begins by identifying …
  • Keyword Tracking Tool
    Part of any good marketing strategy is to hone in on the keywords that will bring you the revenue you want. Keyword spy works in two ways. One is to help you see what your competitors think are …
  • User Interface Redesign
    How often should you redesign your user interface? And, how do you get your users to move with you? Jakob's article addresses this issue very clearly and succinctly. Take a look at it …
  • Co-registration for Marketing
    Co-registration is a mechanis where you pay on a per-name basis to have one of your marketing pieces such as newsletter subsription etc presented to another organization's Website visitors. While …
  • Early-stage Marketing
    Here are the slides from the marketing presentation at the FB Fund incubator summer camp. Presenting their insights on how to get marketing buzz for early stage start-ups, are Jeremiah Owyang, …
  • Startonomics 2009 Videos
    The Startonomoics conference was held in LA this year (2009) and a great set of videos are available for those of you who didn't make it. The focus on startups was enhanced by presentations from …
  • Customers First at Amazon
    Normally we would just post the YouTube video. But I think it's worth while to also see the comments that this particular video generated. Amazon and Jeff are a great success, and as such, …