Marketing Resources for Internet Businesses
- Neil Patel of KISSMetrics on Successful Web App Analytics | Carsonified
Watch Neil's video on important metrics for your web application business. - 10 Tips for Google AdWords
Improve your AdWords PPC management by following these ten important tips from an SEM expert. - Startup Essentials from Sun
Sun has been a long favorite of ours as a great hardware platform, because of their commitmenet to open source. They are working the startup arena these days, and have created a service to help … - Promote your Product or Service for Free on Spartina.com
If you are serving Internet small businesses, consider reaching them through Spartina.com content articles. It’s free publicity. - Business Models on the Web Podcast
An indepth and excellent look at the variety of models for successful Internet businesses. If you are just beginning to create your internet business, this is well worth looking at. We also have … - Marketing Metrics
From the CEO of one of our favorite web apps, Freshbooks, Mke gives a presentation (there's video and a script on this link) talking about something dear to our hearts and our bottom … - Product Management
In the podcast from the FBFund Incubator summer, you get some great insights into managing your product development in the early stages. Dan points out the key ingredient is starting with a … - Know Your Users
It's not often that we get to hear good news from people who had a web startup that didn't take off. However, Marcelo gives some great insight despite the fact that he's shutting down his site. … - Business Models on the Web
Here’s an in-depth look at business models, with a good focus on the internet businesses, which have their own unique revenue and cost implications. There’s also a fabulous podcast of … - Do You Accept Online Payments?
If you still need convincing that you should accept on-line payments, this is a great article to read. Whether you are running a business or are a self-employed consultant, there are not only … - Costs of Customer Acquisition
Here's a really helpful and insightful article on understanding the real costs of acquiring customers, which is a key component of the financial picture for startups. Josh begins by identifying … - Keyword Tracking Tool
Part of any good marketing strategy is to hone in on the keywords that will bring you the revenue you want. Keyword spy works in two ways. One is to help you see what your competitors think are … - User Interface Redesign
How often should you redesign your user interface? And, how do you get your users to move with you? Jakob's article addresses this issue very clearly and succinctly. Take a look at it … - Co-registration for Marketing
Co-registration is a mechanis where you pay on a per-name basis to have one of your marketing pieces such as newsletter subsription etc presented to another organization's Website visitors. While … - Early-stage Marketing
Here are the slides from the marketing presentation at the FB Fund incubator summer camp. Presenting their insights on how to get marketing buzz for early stage start-ups, are Jeremiah Owyang, … - Startonomics 2009 Videos
The Startonomoics conference was held in LA this year (2009) and a great set of videos are available for those of you who didn't make it. The focus on startups was enhanced by presentations from … - Customers First at Amazon
Normally we would just post the YouTube video. But I think it's worth while to also see the comments that this particular video generated. Amazon and Jeff are a great success, and as such, … - Landing Page
The landing page is a critical element in your website conversion. Whether it is your home page, or a page that you direct people do on your paid and unpaid ads, people have expectations about … - About Product Launch
Don't launch your product. Can you believe that? Here's a fascinating article that makes a very convincing case about the downsides of doing a marketing launch prior to really having your product … - Quantcast
The key to building a successful Internet business is to know your traffic. Here’s a neat website that will reveal your performance in an easy to read graphical format. Free to use, and you … - Making Content Search Engine Friendly
Make sure that people can find your site by keeping Search Engine Optimization in mind. - Optimism was Winning at Affiliate Summit West 2009 in Vegas
A report from Spartina Founder David Hehman about the 2009 Affiliate Summit. - Making Good Use of Google Tools
To create a more focused understanding about the market for your new business, take advantage of some web tools by Google. - Google Analytics Tips
Use the reports on Google Analytics to make smarter marketing decisions based on real traffic. - Low cost usability testing - UserTesting.com
A great way to find out how your website is seen by users, and fix what is not working. Very affordable. - YouTube - SEO Best Practices
