Weathering the Storm

By Laura Duggan     Add your comments

What are you doing as the world swirls in fear? Here are some tips to keeping sane and healthy, both personally and for your business, during the economic downturn.

What do you do with your big dreams and plans during an economic crisis such as the one we are all facing? Is it time to pack it up, or is there another way to handle what is coming at you?

Jason Calacanis sends out regular emails (See the bottom of this article to subscribe to his list), and he addressed the crisis in his most recent email. Let’s start with a good quote he shared: “The darkest hour is- in fact- right before dawn.” There’s no way to dispute this… it’s a fact of nature, and economics is not some weird earthly concoction that is separate from nature. So we can assume that there will be a dawn to look forward to.

Second, he points out that the factors to success in a company include bad idea, bad execution or outside factors. When you acknowledge that there are outside factors working to sabotage your dream, it is actually easier to hang on, because you don’t have to get depressed about your own judgment.

Next, Jason quotes Victor Frankl, and his book Man’s Search for Meaning. Frankl describes that the factor that affects survival the most is the attitude you bring to the circumstances, and your ability to find something meaningful even in that which you wish were not happening. Can you dig deep inside and see how the economic crisis can create a flourishing new society, perhaps based on sounder principles, even while you may have to sacrifice your own dream temporarily?

Last, in a very clear and grounded way, Jason offers 10 specific things you can do to assess your company and keep it afloat, even if barely, while we ride the market correction. Doing something positive, rather than throwing your hands up and quitting, will make all the difference in the world.

Here’s are two quotes which we like, in addition to Jason’s concrete points. They remind us that the power is and always has been, right in your hands, in the way you think, and act.

“Just remember: you can endure anything your mind can make endurable, by treating it as in your interest to do so.” Marcus Aurelius

“There is nothing either good or bad, but thinking makes it so.” Shakespeare

Make friends with your mind, then work your way out of this mess by holding on to the most positive thoughts you can, and be practical.

To sign up for the email letters from Jason, visit Jason’s Email

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