Marketing Overview

Do you remember the children’s nursery rhyme, “To market, to market to buy a fat pig, then home again, home again, jiggedy jig.” It goes on to buy a hog, a cake, a plum, etc. Even little children know that to find the best goods you look in the market.

Where is your market? If someone rushes off, jiggedy jig, to buy what you offer, will they find it? Have you determined the best place to show your wares and offer your services? No matter how good your product or service is, it only has value when it gets to the people who want it.

However, unlike the nursery rhyme, it’s not as simple as just putting the pig in the market. Marketing today involves multiple media- print, electronic, phone, and multiple modalities- emails, newsletters, websites, mailers, advertising.

Good marketing decisions depend on knowing how to get the most revenue for your marketing dollar. It also means being able to track your efforts and adjust your strategy on a regular basis.

Spartina offers you a look at the tools that can make marketing easier. There is no silver bullet for marketing, but you can make smart choices. Here are some areas to investigate:

• Web site design and optimization tools
• Email marketing
• Branding
• Public Relations agencies (PR)
• Writing and Submitting Press releases
• Building your marketing Blog