Co-registration for Marketing
Link: http://multichannelmerchant.com/catalog/0701-keeping-coregistration-clean/
Co-registration is a mechanis where you pay on a per-name basis to have one of your marketing pieces such as newsletter subsription etc presented to another organization's Website visitors. While this is a growing trend, it is really important to ask yourself, "does co-registration make sense as a way to grow my list?" This article points out the pitfalls.
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