The landing page is a critical element in your website conversion. Whether it is your home page, or a page that you direct people do on your paid and unpaid ads, people have expectations about what they will find. In this article, Tim gives seven simple points to help you design an effective landing page. The one that will put me out of business is the last: less words. What's a good writer to do, when it's been shown that landing pages with less text leads to more conversions!


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