Know Your Users

It's not often that we get to hear good news from people who had a web startup that didn't take off. However, Marcelo gives some great insight despite the fact that he's shutting down his site. His extremely honest and informative article points out exactly what you can learn when you really dig into the demographics of the users on your site, as well as how they are using it. Analytics needs to go further than just the numbers to provide you with useful data. If your goal is to build a clean, honest website, read this article so you can stay alert and proactive in a mad world.