About Product Launch

Don't launch your product. Can you believe that? Here's a fascinating article that makes a very convincing case about the downsides of doing a marketing launch prior to really having your product in place. In addition, Eric makes a case for doing a product launch, rather than a closed beta. He convincingly proves that a marketing launch can really hurt you, and a product launch prior to PR can help you get the traction and feedback you need from real customers, without having made too many PR promises that you can't keep. His point of view can be debated but his personal experience bears close reading and consideration.