Hats off to mark Goldenson, for taking the time to be honest and share his experience with a failed startup. Most people hide in the sand, and then no one benefits. Mark has created an outstanding list of ten things that he learned from this venture, that are definitely applicable to any Internet startup. Two points stand out for me. One is the difficulty, (he calls it herculean) task of creating content on a daily basis. Even here at Spartina, we see that there is so much to be written, and the energy to write it each day and be current, is quite labor intensive. Mark points out that you can only do it if you love it. His second point is that marketing is not for novices and reminds us that knowing how much it is costing you to get a visitor to your site is essential. We couldn't agree more. We wish Mark the best of luck with his next venture.

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