Peak: How Great Companies Get Their Mojo from Maslow
By Chip Conley
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List price: $27.95
Amazon price: $18.25
Many of us have heard about Maslow's pyramid strategy from our days of studying psychology. But how does it apply to businesses trying to get to the top?
Successful entrepreneur Chip Conley takes his own personal experience to illustrate ways to both save a company on the brink, as well as grow healthy companies.
Chip's book is steeped with up-to-date understanding of how the world of business works. As he interprets Maslow, "Good Business creates good Karma." Karma, a term borrowed from India, simply means you reap what you sow. And that' something every entrepreneur understands. As Chip puts it, "Walking my talk means I use my business as a vehicle for making a better world."
This is the bottom line. He doesn't use his business simply to put money in his pocket. The money will come. But a 'karmic business" has a higher aim in mind, and that makes all the differences in the world.
At times like these when we see businesses sinking under the weight of their own lack of integrity, this is a great book to read.