Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

How to Create Uncontested Market Space and Make Competition Irrelevant

By W. Chan Kim and Renée Mauborgne

Buy From Amazon

List price: $29.95   Amazon price: $19.57

A "Blue Ocean" represents a market that is not crowded with competitors. In this highly readable book by two men from one of the leading business schools, located in France, the authors point out ways to focus on innovation and invite entrepreneurs to look at the deep blue waters where they could easily capture the market.

Add Your Comment

(not published)