Assessing Risk

intro could highlight the 4 types of risk spartina thinks you should focus on eliminating As a business entrepreneur, you might want to know how your investors are thinking about risk. Jay Turo offers some of his insights in the above blog. Our own risk analysis for investment includes these points: 1. market risk - is the market big enough, can you reach it, do you have the right product/service? 2. financial risk - how much capital will it take? 3. technical risk - can it be built? (this is usually not an issue.) 4. management risk - do you have the team that can make it happen? Take time to look at your own company and see how it stacks up, before you take it to an investor.