Here is yet another truly helpful article by entrepreneur Jason Calacanis on keeping your business going, or letting it go. He makes several great points about entrepreneurs gaining credibility through their longevity, meaning they don’t quit when things get bad. He also points out how hard it may be for many of the startups in this next (2009) year, and lays out what it may look like. He points out that if you are going to ask staff to reduce salaries, or ask VCs to put in more money, you absolutely must demonstrate that you are doing the same yourself- taking a cut in pay, putting in your own money. This is what integrity is all about.