Optimism was Winning at Affiliate Summit West 2009 in Vegas
By David Hehman
A report from Spartina Founder David Hehman about the 2009 Affiliate Summit.
Affiliate Summit West 2009 in Las Vegas showed the strength of the Internet economy to power through this recession. The 3,000+ attendance was reassuring that the downtown in the economy wasn’t hitting our industry as hard. The conference gave practical advice and good contacts to help you make money from your website.
Gary Vaynerchuk from WineLibrary.com immediately got my attention with his call to go for home runs, not singles or doubles. He spoke of the importance of creating an authentic brand. Most importantly build a business around your passion. Come in everyday to crush it and be happy. That’s how we try to run Spartina.com! Gary suggested using social media to have a pulse on what people are saying about your brand and addressing any concerns ASAP. His take was that social media was an extension of business and what matters is eyeballs.
Wil Reynolds gave great tips on building links; see his videos on YouTube. A panel of SEO experts took audience sites and gave them SEO audits with action items to improve their organic traffic.
Tim Ash of Site Tuners drove home the leverage of optimizing conversion. One example illustrated how a 20% improvement in conversion could deliver a 50% increase in payout to an affiliate thus motivating them more to promote your service and increase your revenue.
Affiliate marketing sometimes gets a bum rap. I found this year’s event full of inspiration. I look forward to sharing more about the people I met with you, our readers, in order to help you build a bigger web business.