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The emphasis on good SEO (search engine optimization) for a money-making website is huge. Along with that comes the unsavory side— everyone jumps on the bandwagon and may not have anything really worth while to offer you.

In addition to describing some of the common mistakes small businesses make in trying to optimize their website, the author also recommends tools to use for finding good keywords for your website. His suggestions include:

www.google.com/sktool

www.keyworddiscovery.com

www.wordtracker.com

The best part is the ending: a local story ranks number one just because of longevity and the fact that he has a specific product. That’s the real lesson in search engine optimization: create something specific people want, and they’ll find you.

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