Marketing Metrics: What to Measure in Marketing Part II - Website Metrics
Link: http://blog.hubspot.com/blog/tabid/6307/bid/2191/Marketing-Metrics-What-to-Measure-in-Marketing-Part-II-Website-Metrics.aspx
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Website metrics can be a mystery or a miracle, depending on how much time you put into understanding them. Too many numbers is not the answer. This article strips out the mystery.
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